HOME » BLOG » 5 WAYS TO IMPROVE YOUR WEBSITE IN 2019

JAN

As the New Year begins and your attention turns to resolutions and goals for your business, why not take the opportunity to look at your website and see what you can do to achieve more in 2019?

 

Here are some of the top five ways you could improve your website in 2019...

1. SSL Certificate

What is it?
You may have noticed that when you are browsing the internet that some websites display a little lock icon () next to the address bar. This means that this website is secure and has an active SSL Certificate.

SSL stands for 'Secure Sockets Layer'. You will also notice that all websites with the lock symbol also begin with https:// (as opposed to the standard http://).

 

Why do I need it?

An SSL Certificate will protect you and your customer's sensitive information such as credit card information, usernames, passwords etc. It will also:

  • Keep all data secure between servers (both your private information and your customer's details)
  • Increase your Google Ranking (Google will trust your website over those without secure protection)
  • Build and enhance your customer's trust (especially if you are operating an Ecommerce website)

 

If you are interested in adding an SSL Certificate to your website, get in touch with Applebox Designs today.

2. Mobile Friendly

What is it?
Chances are, if you have a mobile phone that was launched after 2007, you have browsed the internet on your phone at least once (in some cases, at least once a day!). Mobile-friendly design or responsive design is an integral part of making sure that your website will display and fuction correctly on any device or platform.

 

Why do I need it?

In 2015, Google announced that it would prioritise mobile friendly websites in search rankings. Whether you visit your website on your desktop computer, tablet device or mobile phone, you need to ensure that it works across all platforms successfully. If you are unsure if your website is responsive, try typing your domain name into ami.responsivedesign.is to see what it looks like on each device.

 

If you are interested in upgrading your website to a responsive design, get in touch with Applebox Designs today.

3. Social Media

What is it?
In its most basic sense, social media is any application that will enable users to communicate and network with each other. Some of the most popular social media platforms are Instagram, Twitter and Facebook.

 

Why do I need it?

Social media is the primary way to market your business and products to potential customers. Whether you are an independant artist showing your latest work to increase your followers or a small business looking to promote your products and create a client base, your social media presense is integral to your growth. There is no need to be afraid! Simply sign up for an account and start posting!

 

If you have any questions about social media, get in touch with Applebox Designs today.

4. SEO

What is it?
SEO stands for Search Engine Optimization. Put simply, this is the way in which search engines like Google categorise and display their rankings when potential visitors search for websites like yours.

 

Why do I need it?

There are three main areas of improvement for SEO marketing, they are; quality (how does your website's content compare to others in your field?), trust (see above for SSL Certificates) and authority (Google will rank sites based on popularity, see also Social Media above).

Having the ability to see how your visitors are finding your website is a good starting point. To be able to do this, you can sign up for a free Google Analytics account and start tracking your statistics today!

 

 

If you have any questions about your website's SEO, get in touch with Applebox Designs today.

5. Consider a Re-design

What is it?
Sometimes, if you feel your website isn't working for you - an easy way to fix this is to redesign it! You may have noticed that Applebox Designs has undergone such a redesign for the New Year to keep things looking fresh!

 

Why do I need it?

You don't always need to redesign to improve - but, if you are feeling that your website doesn't best reflect your business, or things are just feeling a little outdated, perhaps a redesign is due? Your website should evolve with you, and it never hurts to rebrand every once in a while.

Whether you would like to be able to update your website yourself, or simply need to refresh your design, get in touch with Applebox Designs for a free quote!

Leave a Comment