So, you have a wonderful new website to showcase your business to the world… But, do you know how many people are visiting your site and how they are finding you?
There are many different ways you can track your Web Traffic to see how many visitors you are getting. These statistics will show you how users are engaging with your website, which, in turn, will help you hone your content for your target audience and allow your online presence to grow.
You should always utilise an analytical tool, so you can track your visitors. Using analytics you can collect information on your visitors (what search terms they used to find you, how often they visit, what device they are viewing your website on…).
The number one go-to solution for any website owner wanting to track visitors is Google Analytics. It is one of the most insightful tools, allowing you to log in and check your website performance whenever you need to. All this, and it’s completely free too!
How to set up Google Analytics on your website:
Simply follow the instructions in this video and send through your Google Analytics tracking code to your website provider.
Alternatively, you can follow the step-by-step guide here.
As ever, if you ever need any help with your website, get in touch with Pan to discuss your options!