Have you ever Googled yourself or your business to see what information appears? If you haven’t, it might be worth taking a look, as this is what your potential customers will be doing. When you consider what others can find out about you and your business online may be the difference between gaining or losing a potential customer, it is important that you ensure your online presence reflects you in the best possible light.
What you communicate to the world, and how others perceive it, should be a primary consideration for your business. Your brand should project your business’ strengths and grow with you as your audience evolves.
Ensuring that visitors have a wonderful user experience when visiting your website, whether for the first time or as a repeat customer, is one of the most important things you can do for your creative business. This is especially important if your business is predominantly visual or you offer bespoke products or creative services.
As the New Year begins and your attention turns to resolutions and goals for your business, why not take the opportunity to look at your website and see what you can do to achieve more in 2019?
So, you have a wonderful new website to showcase your business to the world… But, do you know how many people are visiting your site or how they are finding you?